David serves as a guide on how to grow an advertising agency. This process has been proven through his own firm, as well as those he has advised.
Why Advertising? It’s a delicate craft merging art and science. It marries the boardroom and the lab. It demands continuous creation and experimentation. It’s potency is shown through combining both creativity and practicality.
Advertising can be powerful enough to change a business fundamentally. Through helping 20,000 others be more effective advertisers for their clients through the 2020s, David aims to influence the dynamics of countless businesses.
Bbg is a coaching company that helps advertising agencies be more profitable, scalable, and enjoyable to operate.
David’s books are for marketers who want to be more strategic, advise clients better, and create more impactful results.
KSA Marketing is an integrated advertising agency blending the art of branding with the science of advertising.
Author, managing director of Bbg, Inc., and advisor to KSA Marketing.
David engineers businesses and marketing strategies alike in a systematic, methodical, and performance-driven manner. He’s a strategic simplifier, seeking the balance between desired output and required input.
With over a decade of experience speaking, coaching, and consulting on digital marketing and advertising, he has delved into the art and science behind how businesses, agencies, and campaigns run and flourish.
David has selected core beliefs that he has published his perspective on that will help illustrate how he thinks:
- Move uncomfortably slow
- Structured flexibility
- Contribution in life & marketing
- A-E-E: Adherence, Effectiveness and Efficiency
- The D3 Principle of Dissecting, Discriminating, Distributing
Through the years, advertising has become the channel for changing lives and leaving a lasting impact on the world. Through those he trains in advertising, the agencies he supports, the clients of those agencies, the employees of those clients, and so on… The impact opportunity is tremendous when in perspective.
David has had over 11,500 clients through his training programs. Join David on his journey to reaching 20,000 new students in the 2020s. Follow along through David’s monthly newsletter.
David’s 1% Commitment
During a stay at the beautiful Hotel Emma in San Antonio, I glanced at a water bottle imprinted with a “1%” logo. That logo was for 1% for the Planet, a collective of organizations who dedicate 1% of gross revenues to supporting the environment.
This catalyzed my own 1% Commitment, personally tailored to areas important to me.
Through Bbg, one percent of gross revenues are dedicated each year to nonprofits in the service of minority communities, in particular those with youth programs.
I believe there is exponential potential in aligning to supporting organizations. The valuable education and development is directly beneficial to those who receive it, and indirectly, that elevates our community as a whole.
“A Rising Tide Lifts All Boats.”